Adsense Optimization Tips for Webmasters and Publishers

Too many times I heard that publishers complained about not having enough traffic to earn meaningful AdSense revenue. “If only I have more traffic…” was so commonly read on forums that I think I have to do something with it.

It’s true. Traffic is one of the critical equation to success not just in earning a nice check from Google AdSense, but that really is not the only variable in the equation too. Building traffic, especially to attract organic search engine traffic, requires patience and persistence.

If you gradually build compelling content for both visitors and search engines and properly increase link popularity of your pages, after some time the traffic will come. When that will happen varies from one site to another. Some will have a surge of traffic from the second or third month, some may have to wait for years.

Be forewarned that you never do anything against search engines’ best practices. For Google, follow the Google’s Webmaster Guidelines.

But meanwhile, while you are waiting there are a bunch of things you can do other than keep building content. If you can just increase your click-through rate as much as 20% by choosing the right AdSense colors/formats for your article pages, you are insane if you don’t go for it. It is as if 20% of free money with very little effort.

Sounds very simple, everybody has already known that, right? No, in fact we’ve seen so many times webpages which use default AdSense color schemes and formats. Not to say that they’re bad, but they are certainly not the best choice for every situation. Just because Google have it by default doesn’t mean it is the best for every publishers and webmasters.

So here they are, links to the full article series I’ve written over the weeks catering to Google AdSense Optimization Tips for webmasters and publishers. These articles tell you in a straightforward manner how to format (or reformat) your AdSense ads, use the right colors, and get the powerful tools to help improve it for you.

None of us know what is the best for other fellow publishers so this article series starts with some general information but if you utitlize channels and other tools to test and track for best performance ads (tips no. 9 and 10), you will improve your AdSense earning: